Tag: brand marketing

My S.M.A.R.T. discovery about strategic social media planning

During the first month of my master’s program, I identified three original expectations for the Innovative Public Relations Tools (IPR) course. They are:

  1. Gain a broader understanding of which digital platforms are most effective for reaching different demographics.
  2. Find the right tool or combination of tools to enhance internal messaging to keep the internal audience informed, appreciated and, in turn, boost morale.
  3. Learn the art and science of digital storytelling to enhance my public relations objectives. ​
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Innovative Public Relations Tools course goals were mapped out on my Mastery Journey timeline during the first month of studies at Full Sail University.

Three things I learned in IPR this month are:

  1. Not all social media tools are alike. Gary Vaynerchuk makes this point very clear in his online marketing video. We must choose the right content for the context in which the information is being shared. We are disrespecting the audience if we do not.
  2. Hashtags and direct messaging with Instagram are powerful techniques to garner the audience’s attention and trade expose.
  3. The importance of a social media playbook and what components should be considered when creating one for a client to ensure brand consistency.  A huge mahalo (yes, I was in Hawaii during part of March) to Professor Foley for sharing the Boy Scouts of America playbook. What a gem of a resource to use for creating a playbook for my client, Comox Valley Schools.

The information learned this month will help map out an internal communications strategy based on S.M.A.R.T. goals. All the lessons learned this month will help improve the social media strategy I developed for my client, Comox Valley Schools.

As much as I did not like Vanyerchuk’s use of profanity, I found his W.H.W framework (who we are, how we’re going to talk about it, and where we’re going to talk about it) to be a handy three-step guide that I will prove to be of great value in the future with my social media activity.

Another resource I discovered from the IPR reading material that will be of great value in my learning journey is the social media marketing strategy template and eight-step guide offered by Hootsuite.

References

GaryVee. (March 13, 2017). Online Marketing Rockstars Gary Vaynerchuk Keynote | Hamburg 2017. [YouTube video] Retrieved from https://www.youtube.com/watch?v=H_6yFerLNmU

LePage, E. and Newberry, C. (March 13, 2019). How to Create a Social Media Marketing Strategy in 8 Easy Steps. Hootsuite. Retrieved on March 18, 2019 from https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

Feature Image Source

rawpixel.com (May 2012) Retrieved from https://www.pexels.com/photo/alphabets-camera-card-desk-407294/